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Media companies need data collaboration platforms to drive growth, not just...
As competition increases in media, many companies are grappling with the pressure to create revenue growth and find savings within their operations at the same time.The task at hand for publishers is...
View ArticleHow publishers are unlocking ad revenue with privacy-first media
Amid the phasing out of traditional identifiers and changes to data privacy laws, publishers are increasingly prioritizing first-party data to safeguard their ad revenue and monetize audiences....
View ArticleHow the digital ad industry is forging a path to privacy-safe data
With the deprecation of third-party cookies underway, there has seldom, if ever, been a more urgent moment for publishers and advertisers to revisit their data strategies. And those strategies must...
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